Pineapple Hospitality Company Privacy Statement

Last Updated: February 8th, 2021

Your privacy is important to us. This privacy statement explains our collection, use, and disclosure of personal data. This privacy statement applies to Pineapple Hospitality Company and to our controlled affiliates and subsidiaries ("Company"). References to our "services" in this statement include our websites, property management and booking systems used by us and any information collected through any other online or offline interactions we may have with you. This statement applies to our services that display or reference this statement, but it does not apply to any products that display or reference a different privacy statement.

PERSONAL DATA WE COLLECT

The personal data we collect depends on how you interact with us, the services you use, and the choices you make.

We collect information about you from different sources and in various ways when you use our services, including information you provide directly, information collected automatically, third-party data sources, and data we infer or generate from other data.

Information you provide directly

We collect personal data you provide to us. For example:

• Contact information. We collect name, username or alias, date of birth, email address, postal address, phone number, fax number.
• Demographic data. In some cases, such as when you make a reservation or participate in a survey, we request that you provide age, gender, nationality, marital status, language preference, and similar demographic details.
• Payment information. If you make a purchase or other financial transaction, we collect credit card numbers, financial account information, and other payment details.
• Content and files. We collect the photos, documents including government issued IDs such as passport, visa, or other government-issued cards, or other files you upload to our services, such as travel itineraries; and if you send us email messages or other communications, we will collect and retain those communications.
• Biometric information. Photos, audio, and video recordings collected through security cameras located in public areas in our properties, such as hallways and lobbies. Our properties may include third party voice assistant devices, which may collect your voice information. We may also record calls to our customer service.
• Travel and Booking information. Travel agent and airline information, frequent flyer number, room selection, names and contact information of travel companions, preferences and special requests including any specific dietary restrictions or accommodations, information about your previous stays and interactions with us

Information we collect automatically

When you use our services, we collect some information automatically. For example:

• Identifiers and device information. When you visit our websites, our web servers automatically log your Internet Protocol (IP) address and information about your device, including device identifiers (such as MAC address); device type; and your device’s operating system, browser, and other software including type, version, language, settings, and configuration. As further described in the Cookies, Mobile IDs, and Similar Technologies section below, our websites and online services store and retrieve cookie identifiers, mobile IDs, and other data.
• Geolocation data. Depending on your device and app settings, we may collect geolocation data when you use our apps or online services.
• Usage data. We automatically log your activity on our websites, apps and connected services, including the URL of the website from which you came to our sites, pages you viewed, how long you spent on a page, access times, and other details about your use of and actions on our website.

Information we create or generate

We infer new information from other data we collect, including using automated means to generate information about your likely preferences or other characteristics ("inferences"). For example, we infer your general geographic location (such as city, state, and country) based on your IP address.

• Data brokers. Data brokers and aggregators from which we obtain data to supplement the data we collect.
• Third party partners. Third party applications and services, including travel services and social networks you choose to connect with or interact with through our services.
• Co-Branding/Joint Partners. Partners with which we offer co-branded services or engage in joint marketing activities.
• Service providers. Third parties that collect or provide data in connection with work they do on our behalf, for example companies that determine your device’s location based on its IP address.
• Publicly available sources. Public sources of information such as open government databases.

When you are asked to provide personal data, you may decline. And you may use web browser or operating system controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for certain services or features, those services or features may not be available or function correctly.

COOKIES, MOBILE IDs AND SIMILAR TECHNOLOGIES

We use cookies, web beacons, mobile analytics and advertising IDs, and similar technologies to operate our websites and online services and to help collect data, including other identifiers and device information and usage data.

Cookies are small text files placed on your device that can be recalled by a web server in the same domain that placed the cookie. The text in a cookie contains a string of numbers and letters that may uniquely identify your device and can contain other information as well.

Web beacons are electronic images (also called single-pixel or clear GIFs) that are contained within a website. When your browser opens a webpage that contains a web beacon, it automatically connects to the web server that hosts the image (typically hosted by a third-party). This allows that web server to log information about your device and to set and read its own cookies. In the same way, third-party content on our websites (such as embedded videos, plug-ins, or ads) results in your browser connecting to the third-party web server that hosts that content. We also include web beacons in our promotional email messages or newsletters to tell us if you open and act on them.

Mobile analytics and advertising IDs are generated by operating systems for mobile devices (iOS and Android) and can be accessed and used by apps in much the same way that websites access and use cookies. Our apps contain software that enables our third-party analytics and advertising partners to access the mobile IDs.

We, and our analytics and advertising partners, use these technologies in our websites, apps, and online services to collect personal information (such as the cookies stored on your browser, the advertising identifier on your mobile device, or the IP address of your device) when you visit our site (or use our app). We and our partners also use these technologies to collect personal information about your online activities over time and across different websites or online services. This information is used to store your preferences and settings, enable you to sign-in, analyze how our websites and apps perform, track your interaction with the site or app, develop inferences, deliver and tailor interest-based advertising, combat fraud, and fulfill other legitimate purposes. We and/or our partners also share the information we collect or infer with third parties for these purposes.

The third-party analytics and advertising providers we use on our websites include:

Company/Service	Purpose(s)	Privacy Notices	Manage Settings (opt-out)
Google Analytics	Analytics	www.google.com/policies/privacy/partners	https://tools.google.com/dlpage/gaoptout
Google Tag Manager		www.google.com/policies/privacy/partners	https://policies.google.com/technologies/partner-sites
Facebook Audiences	Advertising	https://www.facebook.com/privacy/explanation	https://www.facebook.com/settings?tab=ads See association links below.

To view information about our third party analytics and advertising service providers and the purposes for which they use cookies and other methods of tracking including their privacy notices and methods to opt out of such tracking, visit our cookie preferences page linked on the bottom of our homepage.

To learn about their privacy practices and how to opt-out from their use of cookie data for targeted advertising purposes, click on the links above.

These companies may also participate in associations that provide simple ways to opt out of analytics and ad targeting, which you can access at:

• United States: NAI (http://optout.networkadvertising.org) and DAA (http://optout.aboutads.info/)
• Canada: Digital Advertising Alliance of Canada (https://youradchoices.ca/)
• Europe: European Digital Advertising Alliance (http://www.youronlinechoices.com/)

Cookie controls

Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our website. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated.

Mobile advertising ID controls

iOS and Android operating systems provide options to limit tracking and/or reset the advertising IDs.

Email web beacons

Most email clients have settings which allow you prevent the automatic downloading of images, which will disable web beacons in the email messages you read.

Do Not Track

Some browsers have incorporated "Do Not Track" (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our websites do not currently respond to browser DNT signals. Instead, you can use the range of other tools to control data collection and use, including the cookie controls and advertising controls described above.

OUR USE OF PERSONAL DATA

We use the personal data we collect for purposes described in this privacy statement or otherwise disclosed to you. For example, we use personal data for the following purposes:

Purposes of Use	Categories of Personal Data
Service Delivery. To provide and deliver our services, including booking and registration, processing payments, accommodation requests, securing, troubleshooting, improving, and personalizing those services.	Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information, geolocation data, usage data, sensor data, inferences
Business Operations. To operate our on-site guest services and online services, such as billing, accounting, improving our internal operations, securing our systems, detecting fraudulent or illegal activity, and meeting our legal obligations.	Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information, geolocation data, usage data, sensor data, inferences
Improvement of Services, Development, and Research. To improve our Services and overall guest experience, develop new services, and conduct research.	Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information, geolocation data, usage data, sensor data, inferences
Personalization. To understand you and your preferences to enhance your experience and enjoyment using our services.	Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information, geolocation data, usage data, sensor data, inferences
Customer Support. To provide customer support and respond to your questions.	Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information, geolocation data, usage data, sensor data, inferences
Communications. To send you information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages.	Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information, geolocation data, usage data, sensor data, inferences
Marketing. To communicate with you about new services, offers, promotions, rewards, contests, upcoming events, and other information about our services and those of our selected partners (see the Choice and Control section of this privacy statement for how to change your preferences for promotional communications).	Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information, geolocation data, usage data, sensor data, inferences
Advertising. To display advertising to you (see the Cookies section of this privacy statement for information about personalized advertising and your advertising choices).	Contact information, demographic data, payment information, content and files, biometric information, identifiers and device information geolocation data, usage data, sensor data, inferences

OUR SHARING OF PERSONAL DATA

We share personal data with your consent or as necessary to complete your transactions or provide the services you have requested or authorized. For example, when you provide payment data to make a purchase, we will share that data with banks and other entities as necessary for payment processing, fraud prevention, credit risk reduction, or other related financial services.

In addition, we share each the categories of personal data described above for the following business purposes:

• Our subsidiaries, affiliates, and related companies share common data systems and process personal data as needed to provide our services and operate our business.
• We share personal data with vendors or agents working on our behalf for the purposes described in this statement. For example, companies we've hired to assist in protecting and securing our systems and services may need access to personal data to provide those functions.
• We may share your information with third parties such as airlines, car rental companies, companies that offer travel services, other partners to allow you to use their services and/or participate in their promotions.
• We may also disclose personal data as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or a transfer, divestiture, or sale of all or a portion of our business or assets.

We will also access, transfer, disclose, and preserve personal data when we believe that doing so is necessary to:

• comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies;
• protect our customers and others, for example to prevent spam or attempts to commit fraud, or to help prevent the loss of life or serious injury of anyone;
• operate and maintain the security of our services, including to prevent or stop an attack on our computer systems or networks; or
• protect the rights or property or ourselves or others, including enforcing our agreements, terms, and policies.

Third party analytics and advertising companies also collect personal data through our website and apps including, transaction details, account information, marketing and communications data, demographic data, content and files, geolocation data, usage data, and inferences associated with identifiers and device information (such as cookie IDs, device IDs, and IP address) as described in the Cookies section of this statement.

Finally, we may share de-identified information in accordance with applicable law.

Please note that some of our services include references or links to products provided by third parties whose privacy practices differ from ours. If you provide personal data to any of those third parties, or consent to our sharing personal data with them, that data is governed by their privacy statements.

CHOICE AND CONTROL OF PERSONAL DATA

Access, correction, and deletion

If you wish to request access to, or correction or deletion of, personal data about you that we hold, please email privacy@staypineapple.com.

However, to the extent permitted by applicable law, we reserve the right to charge a fee or decline requests that are unreasonable or excessive, where providing the data would be prohibited by law or could adversely affect the privacy or other rights of another person, or where we are unable to authenticate you as the person to whom the data relates.

Communications preferences

You can choose whether to receive promotional communications from us by email, SMS, physical mail, and telephone. If you receive promotional email or SMS messages from us and would like to stop, you can do so by following the directions in that message. These choices do not apply to mandatory service communications that are part of certain of our products, or to surveys or other informational communications that may have their own unsubscribe method.

Choices for Cookies and Similar Technologies

See the Cookies section for choices about cookies and other analytics and advertising controls.

EUROPEAN DATA PROTECTION RIGHTS

If the processing of personal data about you is subject to European Union data protection law, you have certain rights with respect to that data:

• You can request access to, and rectification or erasure of, personal data;
• If any automated processing of personal data is based on your consent or a contract with you, you have a right to transfer or receive a copy of the personal data in a usable and portable format;
• If the processing of personal data is based on your consent, you can withdraw consent at any time for future processing;
• You can to object to, or obtain a restriction of, the processing of personal data under certain circumstances; and
• For residents of France, you can send us specific instructions regarding the use of your data after your death.

To make such requests, contact us at privacy@staypineapple.com. When we are processing data on behalf of another party that is the "data controller," you should direct your request to that party.You also have the right to lodge a complaint with a supervisory authority, but we encourage you to first contact us with any questions or concerns.

We rely on different lawful bases for collecting and processing personal data about you, for example, with your consent and/or as necessary to provide the products you use, operate our business, meet our contractual and legal obligations, protect the security of our systems and our customers, or fulfil other legitimate interests.

CALIFORNIA PRIVACY RIGHTS

If you are a California resident and the processing of personal information about you is subject to the California Consumer Privacy Act ("CPA"), you have certain rights with respect to that information.

Right to Know

You have a right to request that we disclose to you the personal information we have collected about you. You also have a right to request additional information about our collection, use, disclosure, or sale of such personal information. Note that we have provided much of this information in this privacy statement. You may make such a "request to know" by contacting us at privacy@staypineapple.com or by calling 1-866-866-7977.

Right to Request Deletion

You also have a right to request that we delete personal information under certain circumstances, subject to a number of exceptions. To make a request to delete, contact us at privacy@staypineapple.com or by calling 1-866-866-7977.

Do Not Sell my Personal Information/Right to Opt-Out

The CCPA requires us to disclose categories of personal data sold to third parties and how to opt-out of future sales. The CCPA defines personal information to include online identifiers, including IP address, cookies IDs, and mobile IDs. The law also defines a "sale" to include simply making data available to third parties in some cases.

You have a right to opt-out from future "sales" of personal information. Note that the CCPA defines "sell" and "personal information" very broadly, and some of our data sharing described in this privacy statement may be considered a "sale" under those definitions. In the past 12 months, we have sold the personal data collected in accordance with the "Personal Data We Collect" section above, with our advertising and analytics (as listed above) partners, travel and business partners.

If you do not wish for us or our advertising and analytics partners to "sell" your personal data to third parties, you can make your Do Not Sell Request by visiting the links referenced in the Cookies, Mobile IDs, and Similar Technologies section above. To opt-out from "sales" of other personal information, please visit our "Do Not Sell My Personal Information" page. We do not knowingly sell the personal information of minors under 16 years of age.

Note that although we will not "sell" your personal data after you make your request, we will continue to share some personal information with our partners (acting as our service providers) to help us perform advertising-related functions such as, but not limited to, measuring the effectiveness of our ads, managing how many times you may see an ad, reporting on the performance of our ads, ensuring services are working correctly and securely, providing aggregate statistics and analytics, improving when and where you may see ads, and/or reducing ad fraud. Further, clicking the link will not necessarily opt you out of the use of previously sold personal information or stop all interest-based advertising. If you access this site (or app) from other devices or browsers, visit the link below from those devices or browsers to ensure your choice applies to the data collected when you use those devices or browsers.

You may designate, in writing or through a power of attorney, an authorized agent to make requests on your behalf to exercise your rights under the CCPA. Before accepting such a request from an agent, we will require the agent to provide proof you have authorized it to act on your behalf, and we may need you to verify your identity directly with us.

Further, to provide or delete specific pieces of personal information we will need to verify your identity to the degree of certainty required by law. We will verify your request by asking you to send it from the email address associated with your account or reservation or requiring you to provide information necessary to verify your account. For some types of personal information we may have, such as video recording images described in Personal Data we Collect Section, there may be no reasonable method by which we can verify your identity as the person to whom that data relates.

Finally, you have a right to receive notice of our practices at or before collection of personal information, and you have a right to not be discriminated against for exercising these rights set out in the CCPA.

Additionally, under California Civil Code section 1798.83, also known as the "Shine the Light" law, California residents who have provided personal information to a business with which the individual has established a business relationship for personal, family, or household purposes ("California Customers") may request information about whether the business has disclosed personal information to any third parties for the third parties' direct marketing purposes. Please be aware that we do not disclose personal information to any third parties for their direct marketing purposes as defined by this law. In general, if the business has made such a disclosure of personal information, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom personal information was disclosed in the preceding calendar year, as well as a list of the categories of personal information that were disclosed. California customers may request further information about our compliance with this law by emailing privacy@staypineapple.com. Please note that businesses are required to respond to one request per California Customer each year and may not be required to respond to requests made by means other than through the designated e-mail address.

RETENTION OF PERSONAL DATA

We retain personal data for as long as necessary to provide the services and fulfill the transactions you have requested, comply with our legal obligations, resolve disputes, enforce our agreements, and other legitimate and lawful business purposes. Because these needs can vary for different data types in the context of different products, actual retention periods can vary significantly based on criteria such as user expectations or consent, the sensitivity of the data, the availability of automated controls that enable users to delete data, and our legal or contractual obligations.

LOCATION OF PERSONAL DATA

The personal data we collect may be stored and processed in your country or region, or in any other country where we or our affiliates, subsidiaries, or service providers maintain facilities. Currently, we primarily use data centers in the US. The storage location(s) are chosen to operate efficiently and improve performance. We take steps designed to ensure that the data we collect under this statement is processed according to the provisions of this statement and applicable law wherever the data is located.

Location of Processing European Personal Data

We transfer personal data from the European Economic Area (EEA), UK, and Switzerland to other countries, some of which have not been determined by the European Commission to have an adequate level of data protection. When we do so, we use a variety of legal mechanisms, including contracts, consent, and internal policies, to help ensure your rights and protections.

SECURITY OF PERSONAL DATA

We take reasonable and appropriate steps to help protect personal data from unauthorized access, use, disclosure, alteration, and destruction.

To help us protect personal data, we request that you use a strong password and never share your password with anyone or use the same password with other sites or accounts.

CHANGES TO THIS PRIVACY STATEMENT

We will update this privacy statement when necessary to reflect changes in our products, how we use personal data, or the applicable law. When we post changes to the statement, we will revise the "Last Updated" date at the top of the statement. If we make material changes to the statement, we will provide notice or obtain consent regarding such changes as may be required by law.

HOW TO CONTACT US

If you have a privacy concern, complaint, or a question, please contact us at privacy@staypineapple.com or call 1-866-866-7977.

Our address is Pineapple Hospitality, 155 108th Avenue NE, Bellevue, WA 98004.